Let the stable foreign trade policy be implemented
Since the beginning of this year, the state and local governments have introduced many preferential policies for stabilizing foreign trade, such as the China Banking Regulatory Commission, the People’s Bank of China, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Finance. "Notice", the Shenzhen Municipal Bureau of Commerce has formulated a unified insurance policy for enterprises with an export value of less than US$8 million in 2019...These preferential policies have not only eased credit pressure for foreign trade companies, but also reduced or exempted export credit insurance fees. However, some foreign trade companies in Jiangsu, Guangdong and other places reported to the author that they did not know the relevant preferential policies. This feedback is surprising and reflects the changes in today's information dissemination environment.
Before the rise of the Internet and many online platforms, people received fewer and more concentrated sources of information. Take a city as an example. In the past, local daily newspapers, radio stations, and television stations played an important role in disseminating policy information, and the coverage effect was also very good. At that time, even if an article by an unknown author was published in the local daily newspaper, or the local education department published the list of sponsored college entrance examination students in the local daily newspaper, the primary and middle school classmates of the party concerned could see it all at once. But now the general environment of information dissemination has changed. It is very convenient to publish a piece of policy information on the official website of the department. If netizens consciously search the official website of the relevant local department, they will naturally find the preferential policy information. But the problem is that companies that can consciously retrieve this information are limited, and the information channels that companies face are very many and very scattered, and it is easy to miss useful preferential policy information.
It can be seen that in today's rich and wide range of information sources, how to implement preferential policy information has become an urgent problem to be solved. The country has a good policy, and all localities need to promote it. The formerly used method of publicity from top to bottom is not suitable for the development of the times. In the face of a vast array of information, relevant departments must provide services just like promoting products in the market. Whoever can study customer needs more and provide services for what they need will be more accurately delivered to customers and affect customers.
In the practice of promoting precision services, local commerce departments have tried to jointly issue documents with other departments and institutions to expand the scope of dissemination. In recent years, the single window for international trade has also played an important role. At the same time, the relevant local departments also need to start by being close to the needs of the enterprise, making more budgets and investing more energy for this purpose. More attention should be paid to customs and customs brokers, more to telecommunication service industries such as China Mobile, China Unicom and China Telecom, and to important information distribution nodes such as the local WeChat Moments.
The customs has a more detailed list and quantity of foreign trade companies. Foreign trade companies always have to directly or indirectly have import and export procedures with the customs. Therefore, if the relevant departments put some paper materials and electronic versions of the preferential policy texts offline Windows and online platforms can let more foreign trade companies know. The advantages of customs brokers are reflected in the fact that about 90% of China's foreign trade business is completed through customs brokers. In other words, most foreign trade companies have business contacts with customs declaration companies, especially in large foreign trade provinces and foreign trade cities. There are so many large, medium and small foreign trade companies that it is difficult for relevant departments to communicate with them in time when introducing policies to them. Communicating and seeking support is an effective way. The paper and electronic versions of preferential policies can be placed in customs brokers. The advantages of China Mobile, China Unicom, and China Telecom are mainly reflected in the large number of mobile phone users. In the past, tourism departments, emergency management departments, and meteorological departments often used this channel for public policy information dissemination. Departments related to foreign trade may be able to Try this channel. Local authorities can also cooperate with some Internet platforms, and it is also possible to try to push some important policy information in the Moments ads of local netizens.
To change the concept of publicity and promotion, the key to relevant local departments is to improve their service awareness and study more about what companies lack and what they need, so as to let more foreign trade companies see the preferential policy information provided to them, so that stable foreign trade policies can benefit more foreign trade companies. .